In today’s competitive global marketplace, sustainability and innovation are crucial and indispensable for creating new value propositions in the blue bioeconomy. The blue bioeconomy refers to the sustainable utilization of marine and aquatic biological resources to produce innovative goods and services that drive economic growth and support sustainable development. Focusing on minimizing environmental impact while maximizing the economic potential of marine resources, the blue bioeconomy encourages businesses to utilize blue bio-based materials. This approach contributes to climate neutrality, promotes sustainable resource management, and reduces reliance on fossil-based materials. Blue bio-based products offer a range of significant sustainability benefits. They provide low-carbon alternatives to traditional products, helping to address global challenges such as greenhouse gas emissions and climate change. These products also support the preservation of marine ecosystems by encouraging responsible harvesting practices and alleviating pressure on overexploited resources. They are increasingly utilized in biofuels, biodegradable plastics, pharmaceuticals, cosmetics, and food: for example, algae-derived bioplastics offer a promising alternative to conventional plastics, combining functionality with environmental responsibility. At the core of this vision are circular economy principles, which emphasize resource regeneration and the extension of product lifecycles. By relying on renewable marine resources, the blue bioeconomy ensures continuous replenishment and supports the transition away from finite, unsustainable resources.